Being able to watch what you want when you want it, has helped drive the success of streaming services like Netflix and Crave.
But with more services set to come online, Canadian consumers can expect a splintered market of services and more subscriptions to get all the content they want.
We look at what sparked all this change, who the new players are and the looming notion of subscription fatigue.
Dave is joined by Ottawa Citizen reporter Vito Pilieci.