In this episode of the Hotel Design Podcast we welcome Valeriano Antonioli, CEO of the Lugarno Collection, an ultra-luxury hotel company reinventing the luxury hospitality experience. The company operates properties in Florence and Rome.
The company’s newest brand Portrait is designed to be an extension of the community in which its located and Antonioli shares the critical nature of this strategy as travel trends change. Oh yeah, it happens to be owned by luxury fashion brand Salvatore Ferragamo.
Valeriano and Glenn discuss the importance of creating designs that aren’t quite timeless but will stand the test of time. They discuss the importance of working with a great architect and using only the finest materials to create a feeling of elegance, both in the hotel and on its grounds through use of Feng Shui.
They also discuss creating an amazing first impression through design and service, keeping the property up to five-star standards, why the company uses a name other than Ferragamo for its hotels, how fashion informs their hotel’s designs and the importance of giving guests time.
Also, Valeriano shares about the community nature of The Portrait brand, which he says empowers the hotel to be a destination management company and how their job is to enable guest experiences in the community. To create successes, they speak to guests ahead of their stay to create a personal relationship from which they can help set the stage for memory creating experiences.
We also learn about Valeriano’s personal journey.
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