Today our guest is Mona Patel. She's the CEO of Motivate Design, a recognized UX expert, a professor, speaker and author. She works to make technology approachable. In 2009, she started Motivate Design, a UX/UI research and design agency. They serve clients clients – mainly Fortune 500 companies – all over the globe. They won a spot on the Inc. 5000 fastest-growing companies list three years in a row and they have received an invitation to the YEC and NYC Venture Fellows.
1:25 - How improving UX can help ALL companies. Not just hearing what people need, but helping clients see the value of fulfilling that need.
2:57 – The impact of social media on the customer experience; the influence of people on decision making.
5:00 – The blending of UX & MRX – what does it mean for each field?
7:00 – A new approach to qual – friends having conversations with cool people.
10:00 – What needs to change in traditional MRX to implement true innovation in UX and qual research.
11:15 – A fascinating example of non-traditional UX.
12:25 – Merging more traditional MR with next-gen UX research.
15:00 – How the Ad Council gained a deeper understanding of Alzheimer’s screening than what a typical focus group uncovered.
18:50 – Finding questions that clients didn’t know they needed to ask.
21:12 – Telling compelling stories blending qual & quant.
24:45 – A sneak peek at Mona’s new book.
Connect with Mona:
Motivate Design Website
Mona Patel Speaker Site