I had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a turnkey platform that allows you to standardize UTM parameters to track all your online and offline marketing outreach. He told me that marketers like to ask 3 questions: who, what and when.
Marketing focuses on Who, What, and When
Who are they? What did they do throughout their buying journey? When did they do it?—————
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