In today's episode Stephen and I will be discussing 'Live Events' – why should you run live events for both your customers and your prospects. This topic came about from our recent Client Intensive event, where we bring our clients together three times a year for a two-day workshop in San Francisco to coach them in areas where they're having challenges, build and install systems in their startup’s sales process and have them work with either other to tackle tough problems each of them are facing.
Think about your day-to-day work and interactions with your customers – nearly everything is done virtually – from mobile phones to video conference calls to email to Slack and more.
Having like-minded people in the same room to share their experience is a great method to build their business and build a community. Since every business faces some sort of challenge every day, it’s a great opportunity to listen and learn where mistakes can happen, and how can they be prevented simply by the experience shared from someone else in the room.
One of the top reasons for running live events is to bring out these entrepreneurs at least once in a while to a physical space to share their experience in where they're succeeding and where they are facing challenges.
You can do the same with your customers and prospects – whether you run your own event, or organize an event in tandem with an industry conference or association. The gains from getting away from the office and in a new, creative environment ALWAYS overrides the one-day loss of time with the team.
If you’re interested in getting some help with building the sales process at your startup, be sure to grab a free copy of my book called: “Startup Selling: How to Sell If You Really, Really Have To And Don’t Know How.”
Download your free copy here at https://www.startupselling.co/
