On this episode of Gen X Amplified, we’re excited to have tech marketing expert and proud Gen Xer, Katrina Wong, who is the VP of Marketing for Hired (hired.com).
During our conversation, Katrina discusses her professional journey in the Silicon Valley tech world, leading up to her current role as Hired’s head of marketing.
Katrina also gives us some key insights about how to navigate today’s multigenerational and digital workplace as a Gen X leader. Which includes… why we all should lead by “influence” and not just by position, especially as Gen Xers.
Katrina Wong is true marketing expert with 15+ years in a variety of customer facing roles including marketing, go-to-market and revenue growth for both B2B and B2C SaaS / Enterprise software companies.
Katrina is currently the VP of Marketing at Hired (hired.com), which is a career marketplace that matches tech talent with the world’s most innovative companies. Hired combines intelligent job matching with unbiased career counseling to help people find a job they love.
At Hired, Katrina leads all marketing efforts, including: brand development, product marketing, demand generation, user acquisition, lifecycle and retention marketing, content marketing, and communications.
Prior to becoming hired…at Hired, Katrina worked in marketing leadership positions across a variety of large organizations and other start-ups, including Salesforce, Taulia, and SAP.
Key Takeaways: How Katrina’s journey transitioned from studying the life sciences field to marketing Why Katrina felt the need to pursue a more purpose-driven career opportunity, which led her to Hired Hear some of Katrina’s key lessons learned from working with some of the world’s preeminent tech companies Why Gen X is at a critical and awesome stage in our lives as leaders, especially during this digital age Why being a “servant leader” and leading by influence is the key to managing effectively in a multigenerational workplace The value of peer-to-peer mentoring at work, particularly among Gen X, Millennials, and Gen Z And so much more! Resources mentioned in this episode: Hired (hired.com) Bill Macaitis (former CMO of Slack) interview on Gen X Amplified Katrina Wong on Twitter Katrina Wong on LinkedIn Katrina’s Personal Theme Song “Independent Women”, by Destiny’s Child Thank you for listening!