Episode 015: - How to Increase Sales with Strategic Copy & Efficiency Tactics with Ashlyn Carter
Website | @ashlynscarter
Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing for creatives likes Jenna Kutcher, Beth Kirby of Local Milk, Julie Solomon, Katelyn James, Hilary Rushford, Lara Casey/Cultivate What Matters, and more. She's been a contributing educator with Creative Live, ConvertKit, and HoneyBook, and have been featured in Southern Living, Style Me Pretty, and more. Ashlyn lives in Atlanta and convinces her husband (and baby boy) to go with her to grab margs and tacos weekly.
Do you know the importance of copywriting and how to use it in your business? Are you using rhythms and systems to help you work from a place of rest? This episode is FULL of amazing resources to help you serve your clients well while avoiding burnout, and you’re not going to want to miss it!
“If you can’t sell me on your business, then who can?”
“Copy dictates design, not the other way around.”
“Confused people don’t buy.”
-Templates! Do you have one for when you make a mistake, double book a client, or need to change the contract? Ashlyn recommends having a lot of templates, because if it happens twice, it’s going to happen again.
- How templates offer greater care for clients instead of being an impersonal response.
“It’s fun to do our work, but at the same time we’ve got to take a step away from it or we are going to burn out and our art won’t get to the world.”
Check out Ashlyn’s Website for tons of great freebies, workbooks and helpful blog posts!
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