How often do you hear one of the greatest living marketers discuss the exact tactics and strategy behind their biggest-selling campaign… and in amazing detail, to boot? If you’re a hopeless marketing nerd like me, first of all — high-five. But second of all, don’t miss this episode! Jason talks a lot about positioning your business in the marketplace, creating an unfair advantage over your competition, designing a simple but irresistible sales message, and so much more. Head down to the show notes below to see the full list of everything he and I cover today!
What you will hear:
[00:19] Introducing Jason
[04:56] From rapping Krishna monk to digital marketer: Jason’s story
[09:20] Jason’s first marketing gig and information product
[12:15] “One problem, one solution, one sitting” approach to creating products
[13:20] Jason’s first dive into webinar marketing
[14:50] Finding underserved customers in any market
[16:50] The two kinds of high-paying customers: the affluent...
[19:49] ...and the people who are in pain and want their problem solved — for good
[21:14] Start with the solution, not with the price point
[23:27] Jason’s biggest business win to date
[25:50] The strategy and tactics behind Jason’s $10 million affiliate launch
[28:00] Focusing on the 80% of people who say “maybe” — what do they need to hear?
[29:55] “Free luxury”: why Jason built the single greatest bonus package for an affiliate product
[33:40] Balancing the positivity and the negativity in marketing
[37:46] Creating the guarantee that’s impossible to refuse
[40:57] “What poison is my competition pouring in my customer’s ears?”
[50:23] How many people took Jason up on his incredible guarantee?
[52:30] The #1 business question you should be asking
[56:50] The information advantage vs. the implementation advantage
[58:38] The importance of positioning, or why Jason still flies Southwest
[01:02:10] An easy and powerful way to become #1 in your space (anybody can do it)
[01:05:25] Jason’s approach to presenting webinars
[01:07:15] Where to find Jason online and learn more about his approach to marketing
Resources:
Genius Webinars — this system distills Jason’s 10 years of experience creating, presenting, and improving webinars that convert. It’s perfect for any business owner who wants to sell their product or service with webinars.
Rapid Crush — Jason’s marketing agency.
