Goop first launched in 2008 as a newsletter full of founder Gwyneth Paltrow’s lifestyle tips and tricks. Since then, it has evolved into a full-fledged editorial and e-commerce business, most recently making the move into physical retail and experiential events. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Kreuzberger to discuss how Goop finds a balance between its editorial and commerce businesses, how it's evolving its physical retail strategy and what the brand is doing to cater to the male Goop audience.
