In this podcast, Samford University’s Social Media Manager, Charissa Carnall, joins host Nils Smith and shares her journey as one of the early adopters of social media. Having worked as Global Community Management Lead at Western Union, a Fortune 500 company, she recalls the struggles of introducing social media, and learning the importance of branding, authenticity, and being relational on different platforms in the process. Charissa and Nils also discuss valuable insights and strategies for ministry leaders today.
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