With legalization back in October 2018, cannabis is now being taken seriously and even considered a big contender for pharma. As more and more physicians get on board to learn about the healing properties of plant-based medicine, patients will be given more options for a variety of medical conditions previously only treated with prescription drugs. Today I'm talking to Jennifer Mason, expert in brand marketing and cannabis and President of JLM strategic marketing about cannabis-based healing. Jennifer is the co-founder and co-producer of Cannabis Med Ed - a continuing education program for medical professionals. This is a foundational education platform for medicinal cannabis and how it relates to the medical community as a whole. Tune in and find out what physicians are learning and ask a few questions of your own.