A sales plan in commercial real estate brokerage for yourself will help you drive momentum with your results. One big thing about this is that momentum matters in brokerage. That is where the sales plan can help you. It will help you stay on track with listings and clients. It will also help you with market share and personal profile. The best agents in the industry have a personal marketing plan that integrates into their sales plan. In this audio program today, John Highman shares just how you can build a sales plan and why that is important to your real estate career.