Download GHR 010 This is a game changing perspective shift on how a gym can fulfill on principles that will make and keep it successful in any market. Becoming a "Purpose Driven Gym" will allow you to fulfill and compete on more than just fitness.
As we read this book, The Purpose Driven Church by Rick Warren, we realized that the principles upon which a successful church is founded are the same business principles that a gym can and should apply to be successful and grow a successful following and paying membership base that stays forever and tells everyone.
Churches are also local business that depend on a following that pulls from within a 5-10 mile radius like most gyms. What's even more interesting is church's actually give their core product away for FREE and really 100% on back-end profits to become successful.
No other business in the world has been as successful for the as long as the church has, and that's because it fulfills on needs that people require to stay balanced. These concepts apply and religion just happens to be the medium upon which it is provided.