Why is it so hard to change people’s minds and behaviors with new facts? We explore this question by looking at it through the lens of pediatrics. More specifically, we focus on new information about infant food allergy. Dr. Ron Sunog joins me to discuss his new book, Eat The Eight: Preventing Food Allergy with Food and the Imperfect Art of Medicine, published by The Nasiona and available now on Amazon.
In 2015, after a landmark medical study proved that the early inclusion of peanut in the diet of infants prevents peanut allergy, Ron Sunog, MD, set out to develop a great first peanut food for infants. When most physicians and parents did not embrace this important new information, Dr. Sunog was determined to understand why. Eat The Eight, examines how difficult it is to acquire and understand good medical evidence, the complex web of reason and emotion through which people filter medical information, and the imperative to thoughtfully temper the science of medicine with the art of medicine.