How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening.
In order for us to see if our social media efforts are working, we need to look at the big picture. So on today’s podcast episode, I’m going to give you a behind the scenes look as to how I analyze my social media efforts. I’m going to walk you through my social media audit for quarter 1 of 2019.
I want to show you what this process looks like in action because it’s one thing to talk about it, to intellectually understand it, but it’s entirely different when you see it in action. My hope is to be able to show you how easy it is and provide you with a process which you can then apply to your own business so you start to see better results with your social media strategy.