Welcome to another episode of 7-Minute Marketing with Pam.
My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.
Chris asked me this holy-grail question: how can marketing help sales and vice versa?
Well, the question is very abstract. Let’s bring it down a notch. Marketing can do many things to help sales.
The question is what marketing wants to do to help sales and whether sales agree that it would be helpful.
In many cases, marketing helps sales build a pipeline, which means getting potential leads or marketing qualified leads for sales.
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