Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.
One of the mandatory requirements for modern marketers is to understand the technology side of marketing, or martech. Modern marketing can’t function without technology. There are technologies and platforms behind any digital communications and even for offline marketing. Just take Facebook ads as an example. They have evolved so much, from simple banner ads to processes like using messenger to share content and timely updates with your subscribers. Social media platforms are continually evolving and coming up with new and creative ways to sell ad space. To help manage those techniques, new platforms and tools are being created all the time to manage the new capabilities. You require technology upon technology to manage your marketing efforts. You can’t just launch one tool, check it off the list, expect everything works the same anymore.
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